Mission & Vision

Sub-Saharan Africa experiences the effects of abject poverty, despite its fertile soil and considerable deposits of valuable minerals and tradable commodities.

Well-meaning charitable efforts are not keeping pace with the increase of endemic poverty and are insufficient to make the impact needed to deliver adequate economic benefit at ‘ground zero’ of poverty.

We believe that if better outcomes are to be achieved, the stoic resilience, entrepreneurial culture, and extraordinary talent that are alive and ever-present within these communities will require structural social investment targeted at the grassroots, where sustainable economic growth is crying out to be generated. WRBLO will support innovative ideas and constructive endeavours that can deliver recurring harvests of positive impact for the health and well-being of the communities they serve.

WRBLO invites charitable organisations with a verifiable track record of service to submit innovative proposals that are evaluated and confirmed as essential for the betterment of the communities they serve.

WRBLO will reach out to charitable community organisations through local press, radio, and television to organically generate applications from charitable organisations that make a solid and principled case for funding. All submitted plans and proposals we receive are to be channelled through our bespoke digital platform, which extrapolates detailed information to enable our professionally diverse and skilled panel of evaluators to assess and agree on adequate levels of support for proposals that will succeed and add value to the lives of beneficiary communities. Staged payments will be made with the revenues that WRBLO raises from Corporate and Public Donations.

WRBLO aims to secure funding for essential community projects and services that provide practical solutions to eight key social issues:

• Poverty
• Healthcare
• Community Development
• Community Cohesion
• Financial Inclusion
• Local Agriculture
• Business Enterprise
• Community building and infrastructure

WRBLO is dedicated to raising awareness about the vital work of lesser-known charitable organisations. We will highlight their contributions through targeted PR campaigns, explicitly recognising the private and corporate donors and sponsors who support underserved communities by investing in the implementation and delivery of vital projects and services through WRBLO.