Last updated 3 June 2025
WRBLO is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your data when you visit our website www.wrblo.org (the “Website”), or share any personal information with us online, via phone, text, email in letters or any other correspondence by the applicable data protection legislation, including the UK GDPR and Data Protection Act 2018.
WRBLO is a charitable organisation with aims and objectives to relieve extreme poverty, advance general healthcare, promote education, enhance community development, foster community cohesion, and promote financial inclusion and economic growth, benefiting millions of sub-Saharan African citizens living in deprived communities. We support these communities by providing funding to the unsung charitable organisations that relentlessly strive to deliver critical projects and services within the communities they serve.
The personal data that we collect about you will be based on how you interact with us, but we collect the following information from many of our supporters:
There is also other information that we may collect and hold in specific circumstances. For example:
As a nonprofit, we rely on a variety of methods to keep our supporters engaged and informed about our work. We may use data collected for the following purposes:
Data privacy laws identify specific categories of personal information as sensitive and therefore require more protection. It is unlikely that we will collect and/or use your sensitive personal information (also known as special category data). If we do, we will only do so with your explicit consent, unless otherwise permitted by data privacy law.
Like most websites, the WRBLO site uses cookies —small data files that are downloaded when you use a website —to make the site easier to use. The information gathered is anonymous to us, but it helps us understand how people use our site, allowing us to provide a better user experience. You can find out all about cookies in our specific cookies policy.
Our legal bases for collecting and using your personal information are.
To lawfully collect, hold and use your personal information, we must rely on one or more of the six grounds set out in data privacy law. We consider the following to be relevant to our use:
The law allows us to collect and use personal information if it is necessary to achieve our or others’ legitimate interests (if to do so is fair, balanced and does not unduly impact your rights). In general, our legitimate interests include the operation of a charitable entity and the pursuit of our mission and vision. This may include charity governance, administration, operational management, fundraising, and campaigning (including sending mail marketing and analysing data to develop effective communication and fundraising strategies). When we rely on this lawful basis, we consider and balance any potential impact on you (positive and negative) and on your privacy rights.
We will make it easy for you to tell us if you would like to receive marketing communications (including fundraising and campaigning communications) from us and hear more about our work. You can also let us know how you prefer to receive this information (post, email, SMS, or phone). In every communication, we will clearly state how you can opt out of receiving further marketing communications, either entirely, on specific topics, or via certain methods.
If you tell us that you do not want to receive marketing communications, we will remove you from our list and will then not send you any further marketing materials.
There are several circumstances where we only process your data based on your consent. Examples of this are:
When you give your consent for us to contact you, we do not consider this consent to be valid indefinitely. However, we understand that our supporters want to continue hearing from us while they have an active relationship with us, and for a period afterwards.
Here are some examples of what we mean by an active relationship:
We will consider your consent to be valid while you take these actions and for a maximum of 60 months afterwards (or less if relevant), to enable us to keep you up to date with our work and to offer you other ways you might choose to support us. Before this period ends, we will contact you to confirm that you are still happy to hear from us. After the period ends, we will remove your information from all our systems, unless you have replied to confirm that you would like to continue hearing from us.
You can change your contact preferences at any time. This includes informing us that you do not wish to be contacted for marketing purposes.
You can do this quickly and easily by clicking the ‘unsubscribe’ link at the footer of our emails to indicate that you do not wish to receive our emails.
You are in control of how we use your data, and you have the right to request that we stop processing your personal information. You also have the right to request a copy of the information we hold about you.
You are also granted additional rights under data protection legislation, which are outlined below:
Please note that these rights are not exercisable in all circumstances. For example, personal data may not need to be erased if it is required for compliance or historical research purposes.
If you would like to request a copy of the personal information that WRBLO has on file for you, please contact our team, and we will respond to your request within one month of receipt.
What to do if you are not happy
Listening and responding to feedback from our supporters is essential to us.
You can make a complaint or raise a concern about how we process your personal information by contacting any of our staff.
We will acknowledge a complaint about any aspect of our data protection policy within five working days and aim to resolve complaints within ten working days of receiving them. If you are dissatisfied with our response, please contact us using the details provided below.
Suppose you are not happy with how we have handled your complaint. In that case, you can contact the Information Commissioner’s Office (which is responsible for upholding information rights in the UK) or the Fundraising Regulator (which is responsible for overseeing fundraising activities carried out by charities and similar organisations in the UK). Alternatively, you may choose to contact these bodies directly, regardless of whether you have already raised the complaint with us.
Our Privacy Policy is regularly reviewed to ensure it accurately reflects how we use your information. Any changes will be notified to you by updating this policy. Please review this Policy regularly to check for any critical changes that may affect you. Where appropriate, changes will be notified to you by email.